Your phone buzzes. You pick it up, look at the number on the caller ID without recognizing it, but figure that it’s worth a shot. Then, someone on the other end goes into a clearly pre-packaged sales spiel. You don’t even bother listening to a complete sentence before hanging up. And somewhere along the way, you wonder: is this the best way to reach out to people on their cell phones in the modern era? And do people like that expect a callback?
Unfortunately, too few people have experienced voicemail,ringless voicemail . This telemarketing style isn’t intrusive as direct calls because it allows you to sneak through directly to the voicemail messages inbox of the person you’re trying to speak with. And while it’s still technically a phone call, it has several advantages you can utilize if you want to improve how you market to your potential customers. to begin with. Why fight against this instinct?
How does ringless voicemail generate more engagement from your potential customers? Here’s what you’ll need to know.
According to Gemstone Data, about 95% of people listen to their voicemails, while only about 25% of people check an email they receive from a company. Other data lower the number but still say that more people listen to voicemails than check every email. So one thing is already clear: there is something more pressing to people about having a voicemail in their inbox they have yet to listen to than having an inbox stuffed full of emails.
This harkens back to the days of landlines. For some reason, a direct voice-to-voice connection is more personal to us. Hearing a ringless voicemail through a recorded message might not seem any more personal to the sender—it’s easy to pull off, after all—but it can have a more profound effect on the person listening to it. In other words, the cell phone era has made us a bit desensitized to how many emails are in our inboxes, but there will always be room for voice.
It’s not just the voice-to-voice connection. It’s also the fact that “ringless voicemail drops”—“dropping” a voicemail message into their inbox rather than calling a customer directly—is less intrusive.
When you use ringless voicemail, you can “drop” a prerecorded message directly into someone’s voicemail inbox or voicemail system. And because you’re not bugging anyone, you’re far less likely to be placed on a “do not call” list. After all, what customer wouldn’t appreciate that you’re willing to choose the distraction-free option?
People appreciate it when you don’t disturb their day—and more people check their voicemails than every email they receive—there’s already a built-in recipe for success by reaching out directly to someone’s voicemail box. But are there other ways of optimizing your success, so you don’t end up on the do not call list or run a more efficient voicemail campaign?
Here’s what you’ll need to know.
No matter how you end up using ringless voicemail, one thing is clear. It’s an opportunity. Every time you drop your message in someone’s voicemail inbox, there’s an opportunity to establish a voice connection that you otherwise wouldn’t establish if you were using email marketing. And while email marketing can be highly effective, ringless voicemail offers a more “bespoke” vibe, as it will sound far less like an automated marketing message in your customer’s inbox.
Ringless voicemail marketing might not sound intuitive at first. Ringless? Really? Don’t you want the phone to ding your customer when you dial them up? But it’s not always the case. Ringless voicemail is a way to reach out directly to customers in a less-intrusive manner. The customer can then have a personal perspective on your company by hearing your voice—as if a friend is reaching out. Ringless voicemail marketing is the digital age’s response to voice marketing systems. It lets you create a personal connection with your potential customers without giving them the annoyance of screening calls.
And yes, it works. It doesn’t only work—but it may just be one of the best marketing decisions you make all year.