We have all been subject to unsolicited advertising phone calls at inconvenient times, which are irritating at best. One of the benefits of using ringless voicemail is that it sends a pre-recorded message to potential customers right to their voicemail server without ringing or leaving behind notifications for a missed call. With ringless voicemail, customers can follow up at a more convenient time, increasing the chances of improving response rates. While ringless voicemail will not bother the potential customer with a ring, it is still important to be intentional about when you send the voicemail messages.
Step one is to prerecord your message. This can be done via your mobile phone or by uploading a previously recorded audio file.
TStep two is to upload your contact list and select the phone numbers targeted for this round of voicemail drops.
The third and final step is to schedule the voicemail drops. Register the caller ID you want to show with the voicemail message, and then decide whether you would like to send out all the voicemail messages immediately, in selective batches, or on a determined preset schedule. Then, sit back and let the voicemail service take care of the rest.
Let's compare ringless voicemail to alternative options to demonstrate this unique blend. One such option is cold calling. Cold calling allows a sales team to connect directly to their customers. However, receiving a cold call can feel invasive from a customer standpoint. More often than not, receiving a phone call from a stranger can feel like a hassle; in some cases, it can even feel like an invasion of your privacy. They might interrupt a family meal or disrupt their time. In fact, according to Business Wire, 75% of Americans won't pick up their phone if they don't recognize their number, which leads to a lower pickup and response rate for your sales team.
On the other end of the spectrum are text messages and email notifications. Both are great in their regard but lack the human-like touch you get from a voicemail.
In this case, ringless voicemail messages are the perfect middle ground between these two options. By leaving a ringless voicemail, you ensure that you aren't disrupting a potential customer's peace or privacy with an intrusive phone call while leaving a human-like marketing touch. To take it further, Slybroadcast offers AI with its ringless voicemail software, which will say the recipient's name to add a personalized touch to the message.
Read about AI-powered voicemail marketing in this whitepaper.
The best days to send ringless voicemails are Tuesdays, Wednesdays, and Thursdays when people are already in the flow of their workweek and focused on getting tasks done.
While it might seem intuitive to send a message first thing Monday morning to make sure someone sees it, most people are still trying to transition out of their weekend and establish their priorities for the week on Monday.
Similarly, Fridays are not ideal for leaving messages in potential customers’ voicemail boxes. They are most likely anticipating the weekend and tabling any to-do list items that are not a priority, like listening to audio messages.
Because weekends do not fall under regular business hours, it can come across as unprofessional to send messages over the weekend and significantly decrease the chances of getting a callback.
Plus, most people would rather not waste their relaxation time responding to messages, even if it is something they want to look into further. By the time Monday rolls around, that message left behind over the weekend is forgotten under the pile of to-do-list items that take precedence.
One of the most crucial things to consider before sending messages is whether or not you comply with FCC telemarketing laws and regulations, which include state and federal laws and adherence to the Telephone Consumer Protection Act or TCPA.
It is always essential to gain written consent to contact potential customers, and you can check the do-not-call (DNC) registry or national do-not-cal list to ensure you avoid accidentally sending a message to the wrong people.
You should only send ringless voicemails to your audience who opted into this form of communication.
If you are considering implementing ringless voicemail marketing for your company, our ringless voicemail system offers a variety of beneficial features to help you make the most of your marketing efforts.
Some benefits are the ability to reach mobile phones and landlines, Caller ID customization, pre-record any number of custom messages, track campaign success, and more. Through their dashboard, you can track campaign success with track delivery reports and callback reporting.
When implementing ringless voicemail into your marketing strategy, it is crucial to consider when you send your messages to ensure you achieve the optimal results.
While the time may vary depending on your target audience, typically, it is best to send your messages between 4:00 and 6:00 PM during the middle of the week on Tuesdays, Wednesdays, and Thursdays.
It is best to refrain from sending messages during the weekend when potential customers enjoy free time with their family and friends and likely do not wish to engage with any messages. It is also crucial to ensure you have written consent to contact people and remain compliant with the TCPA and local or federal laws when sending messages. Remember to check the do-not-call registry before sending a message to that phone number.